When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he'd drum up some excitement for the Society of American Florists-led feel-good giveaway and generate positive press for Lafayette Florist, Gift Shop & Garden Center, his family's longtime business in Lafayette, Colorado.
One thing he didn't anticipate coming from the brief interview: A new fan of his business willing to drive 25 miles on Oct. 23 for the chance to receive two free bouquets — one to keep and one to pass along to a loved one or stranger.
"A listener called in after the show and asked, 'Where should I be on Wednesday [for Petal It Forward]?'" explained co-owner Lori Wheat, AAF. "I told her the giveaway is random, but to follow us on social media for hints. She said she was going to drive from Denver to Lafayette and just hang around town!"
Now in its fifth year, Petal It Forward is generating that kind of excitement all across the country. More than 650 floral teams in 50 states, along with Canada, Colombia, and Puerto Rico, had notified SAF of plans to Petal It Forward in their local communities on Oct. 23.