Roses Forever going large in 2020

Roses Forever has a series for all pot sizes – from tiny 6 cm pots up to the largest pot sizes.

Many of the new varieties, which will be available from spring 2020, are specially developed for larger pots and a longer culture. The production of rose varieties in larger pots fits both nurseries that specialize in shorter cultures, but especially those which specialize in longer cultures. Roses Forever have had success the past year with the production and sale of their larger Infinity roses in a 21 cm bowl.

Princess of Infinity in a 21 cm bowl

The tendencies for roses the past years have been towards large. The customers want larger flowers and the nurseries want a longer culture to make for an environmentally-friendly production.

Left: The Infinity series. Right: One of the new varieties in orange, coming 2020 

25 years ago, Rosa Eskelund, rose breeder and owner of Roses Forever, already predicted that customers want larger flowers. However, at the time the varieties were not as easy to grow as they are now. "It is equally important to create a rose that can easily be grown in a nursery as it is to create a beautiful rose," says Rosa Eskelund. "We always focus on this in our rose breeding process at Roses Forever. The roses are developed to be salable, but it is also important to make the production as easy as possible with the largest amount of first quality products."

Rosa and Harley Eskelund. Here in their rose breeding nursery about 25 years ago (Photo: Bjarni Jacobsen)

Roses Forever has, among others, achieved this with their Infinity rose series – they have created salable pot roses with a long durability combined with their easy-to-grow ability and a short culture of 10 weeks.

For more information:
Roses Forever
Rosa Eskelund
+45 51 57 19 90

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