The Greenovation Award was won by JH van der Vossen BV with the 'bulbs on pot ECO' concept. The award was presented at the FloraHolland Trade Fair in Aalsmeer by the CEO of Royal FloraHolland, Steven van Schilfgaarde.
En de winnaar van de Greenovation Award 2019 is... JH van der Vossen B.V.! Van harte gefeliciteerd! #TFA2019 pic.twitter.com/EHJJaFLXH0
— Trade Fairs by Royal FloraHolland (@RFHTradeFair) November 6, 2019
The concept enables consumers to plant the bulb with container in the garden (check it out in this video). Sustainability is a real trend and from a marketing point of view, this concept is attracting attention as well.
Rob van Ruiten, Daniëlle Strijk and Joost Wesselman of Tulip.nl
The team of Colours of Nature. To put more emphasis on sustainable production, the representatives came to the show by bicycle last Wednesday.
Klaas Brouwer and Peter du Crocq of Van der Eng. In 2020, they have the aim to produce completely 'zero-waste'
The team of LG Flowers. Also, they are investing in becoming more sustainable at their nursery in several ways, by using drones to scout for moths, for example.
The exhibition is again a festive happening and positive vibes are filling the aisles. Our colleagues of BPnieuws are at the fair to make a photo report of the show.
The auction made the following impression of the first exhibition day: