The British Florist Association recently announced the winners of their annual industry awards. In the category Grower of the Year, the award went to Ben Cross (aka 'Alstroemeria Ben') of Crosslands Flower Nursery, leaving behind the other nominees Highcroft Nurseries, Irish Green Guys, Montana Lisianthus, and Smith & Munson.

Next to being a fulltime grower, Ben Cross is an avid campaigner for British Flowers and takes any opportunity he can to spread the word that "British flowers rock". “There needs to be a consistent campaign for the education and awareness in the UK when it comes to cut flowers, just as Jamie Oliver is doing with food,” Ben told us earlier. Read more about his vision on the industry in this interview.

For more information:
British Florist Association
www.britishfloristassociation.org