Product sales up 6% at Veiling Rhein-Maas

Veiling Rhein-Maas looks back on a satisfying third quarter of 2019 with an increase in product sales of almost 6% compared to the third quarter of 2018. Overall, Veiling Rhein-Maas achieved product sales of 270 million euros in the first nine months of 2019, which is about the same level as in the previous year. Once again, the weather proved to be a crucial factor for sales, including the figures at Veiling Rhein-Maas. For instance, strong temperature changes caused significant price differences for cut flowers. Overall, the average prices for cut flowers – despite record temperatures – were higher than in the previous year.

Positive trend in digital sales channels
The digital sales channel Clock pre sales continues to develop positively. The sales volume generated by the end of the third quarter of 2019 was 10% higher than in the same period of the last year. In the first nine months of 2019, the cumulative share of Remote Buying in the total sales of Veiling Rhein-Maas continued to be almost 30%, which corresponds to an increase of about 2% compared to the same period in the preceding year.

Webshop: Go-Live in January 2020
Veiling Rhein-Maas is pleased to announce that the Webshop of the auction will go live at the beginning of January 2020 for cut flowers as well as for potted plants. With the introduction of the Webshop, Veiling Rhein-Maas is responding to the wishes of customers and suppliers for a further digitalised marketplace, offering an additional purchasing and sales opportunity.

International and national publicity
Veiling Rhein-Maas was present at several national and international trade fairs in the third quarter of 2019. In August, the auction took part in the FLORALL in Waregem (BE). Furthermore, Veiling Rhein-Maas had fair stands at the spoga+gafa in Cologne (DE), the Salon du Végétal in Nantes (FR) and the Elmia Garden in Jönköping (SE) in September. The employees who represented the auction at the different trade fairs were able to hold valuable talks with both existing and potential customers and suppliers.

Informative meeting about the plant passport
In September, an informative presentation was held in Straelen-Herongen on all aspects of the new Plant Health Regulation which comes into full force on 14 December 2019. Together with its parental companies and external partners, Veiling Rhein-Maas invited all German suppliers of potted plants to this event. The meeting was well attended with approximately 200 suppliers taking part.

source: Veiling Rhein-Maas


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