What you first notice about the poinsettia are the beautifully coloured leaves. They’re often thought to be the flowers, but are actually bracts that form a star shape around the true flowers, which are small and yellow in the heart. The classic red poinsettia is familiar, but trending for December 2019 are modern pastel colours such as salmon, pink, lemon and apricot. It’s an instant mood maker for the holidays and thereafter, because this winter bloomer provides a colourful start to 2020.
Poinsettia (the scientific name is Euphorbia pulcherrima, but it’s also known as the Christmas star) originates from Mexico and Central America, where it grows as a herbaceous shrub that can reach a height of 4 metres. The plant blooms outdoors from November to February, and the bush is bare in summer. The Aztecs considered the plant to be holy; they called it Cuitla-xochitl.
Poinsettia is a ‘short day’ plant on which the star-shaped bracts take on colour when the days get shorter, which coincides nicely with the Christmas period in the northern hemisphere. The range is constantly expanding, and poinsettia is offered from mini and standard through to hanging plant and bush shape. The main colours are red and white, while new colours such as lilac, salmon, cream and bicoloured poinsettias are making rapid progress. The bracts are increasingly being decorated with glitter, dyes or other decorative treatments. The appealing bracts mean that the plant offers unlimited opportunities to create an atmosphere in the run-up to Christmas.
Sales and display tips
The trend for December 2019 is a cheerful Christmas in pastel colours. The poinsettia can be pitched nicely together with Christmas decorations in various festive styles, from classic red and white to trendy candy colours. The emphasis this year is on the pink, green and apricot shades. Display the modern colours in matching festive pots; during this busy month, it’s important to help the customer save time as much as possible. One original idea is to display the plants in a Christmas tree shape or to decorate a Christmas tree with minis as a spectacle display. Wrap the roots in sphagnum in order to prevent them from drying out or hanging in the tree in small buckets. Alternatively, decorate a large poinsettia with fairy lights as an alternative Christmas tree.
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