The UK’s current love for indoor plants shows no sign of diminishing as new research claims most flatsharers own at least one houseplant each.
In the Barometer of Trade report of the Garden Centre Association's houseplants were recorded among the bestsellers by member garden centres for the third consecutive month, with sales up 13.47% on last year.
The UK’s current love of houseplants seems to be growing, particularly amongst renters, as new research from the company Spare Room has revealed recently. According to the organisation, 76% of those sharing flats now own at least one houseplant each. There has also been an increase in the number of houseplants being featured on Instagram feeds, with millions of posts tagged #houseplant.
They appear to have become popular among millennials, who said in the research that they buy houseplants to have something to nurture, love and care for. Houseplants are also being featured in more and more lifestyle magazines as desirable household accessories. It’s trendy to have a cactus or a succulent and to have cyclamen on your table for Christmas.
Sales of outdoor plants were down -16.68% as the weather continues to be erratic for this time of year. Garden sundries sales were also down -12.41%. But it was a better month for seed and bulb sales at 3.16% up.”
Overall sales for the month were down -1.69% with a year to date change of 5.74%.