Coming to the Flower Market in Shanghai Meichen Square, you will be greeted by a varied collection of imported flowers. The Market receives flowers from more than ten countries every day, like Ecuador’s roses and baby's breath, Holland’s tulips, peony and hydrangea, Ethiopia’s hypericum and Peruvian lily, South Africa’s king protea, and others from New Zealand, Australia, Spain and Italy.
China’s consumption upgrading helps imported flowers to be the new favorite of consumers. In recent years, some domestic high-end flower shops advanced into chain operations. Besides the turn of Shanghai into the largest flower importer, consumption in second- and third-tier cities are significant.
As a kind of red-hot gift, the demand for imported flowers surges in holidays and festivals, especially Valentine's Day and Qixi Festival, etc, as well as roses from Ecuador and Kenya chased by consumers. E-commerce sellers are also frequenters to the Flower Market, however, the constraint of price makes the imports count for a small part in the online market. As more consumers are willing to pay more for better products, the market of imported flowers remains huge.
China’s flower market has always been dominated by flowers from Yunnan. When it comes to whether imported peers compete with domestic flowers, the interviewee Mr. Wu believes that foreign products have driven the growth of the domestic industry for at least a decade. The outmoded variety of fresh-cut flowers at home refreshed since the arrival of foreign products, and domestic growers began to change to grow new varieties. Preserved Fresh Flowers were also introduced to China five years ago by importers, and now there are more than 200 manufacturers of the hot-seller in Kunming alone.
Domestic flowers have made great progress in a few years, but insiders are still optimistic about the future import market in China. Imported flowers have newer varieties, longer life, and higher quality. Flower importer would cooperate with plantations in many countries, and import the best products according to the latitude, light, and altitude of each country. Some imported flowers also make up for the domestic window period. Besides, the growing market demand pushes some companies to invest in refrigerated trucks for bringing better flowers to China's growing market.
Surging demand has drawn foreign growers into China’s market. To bridge industry suppliers and consumers, Flower Expo China 2020 will gather worldwide growers and domestic importers in Guangzhou, like 24 Flora, Japan Floriculture Expo Association, Deliflor, Andrea Roses, Jetty Flowers, Preserved Greenery, etc. from Holland, Japan, Ecuador, Italy, Zimbabwe, Kenya, and so on.