Hassinger Orchideen has been specializing in breeding, developing and production of orchids over the last 30 years. In addition to the main product Phalaenopsis, Hassinger Orchideen has also been working on other, less well-known orchid genera, aiming to maintain the reputation of the orchid as an easy-care and richly flowering houseplant.
"Our premium product Cocoon Orchids makes the species-rich family of orchids accessible to the trade as well as to the consumers and therefore opens up a more unknown part of this breathtaking diversity", says Anja Thomann of Hassinger Orchideen. "Our innovative culture concept provides the basis for the commercial marketing of various wild species and hybrids on a large scale. Moreover the assortment is constantly changing, as new species, which are particularly suitable for our Cocoon Orchids collection, are being put into production."
Sisters Hassinger at the IPM Essen 2019 in Germany where they presented the Cocoon Orchids for the first time.
The presented novelty enables the long-term prosperity of rare orchids with special climatic requirements on the windowsill or desk. The glass, which is filled with a small layer of gravel, protects the plant from dry heating air. The gravel layer, filled with water, ensures ideal humidity inside the glass while cooling the plant. The Cocoon Orchids are cultivated on a corkboard according to their natural epiphytic way of life. The glass is not only decorative and stores the humidity, but it also allows the observation of the emergence of new shoots, roots and flower buds.
A small piece of jungle can be brought into the living room or the office with Cocoon Orchids. A look into the glass takes consumers into the plant world of tropical cloud forests. They are slender and much cleaner than a conventional potted plant, as they are cultivated without peat-containing substrate. The back walls portray the primeval forest theme on which the plant-supporting corkboards are attached. The assortment is diversified, from rare botanical species, e.g. Bulbophyllum falcatum, to known hybrids, e.g. Masdevallia hybrids. The product is sold with a little care instructions booklet and a label providing information about the respective orchid.
In order to optimize the water supply of the epiphytically growing orchids, each Cocoon Orchid is provided with an Aquastick. This tool connects the gravel layer with the plant and therefore enables the absorption of the remaining water in the gravel layer by the plant independently. The amount of residual water can greatly influence the pouring interval. This allows consumers, after generous watering, to go on vacation with a clear conscience and without having to worry about their favourites. Additionally the durability of the flowers is significantly extended by the consistent water supply.
Hassinger Orchideen has developed a single packaging for the point of sale in order to protect the glass from damage during transport from the store to the home. The packaging is made of sturdy cardboard, subtly printed and stamped. Hence the product is still in the foreground while being well covered.