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Aviram Krell, Plantec Ecuador on 'Fortune'

"A new red rose that fits the bill"

"Red roses are stereotypically associated with love, especially around Valentines, but historically even as far back as ancient Greek and Roman mythology, red has always been the color of intense emotions", explains Aviram Krell of Plantec Ecuador. "Whenever someone needs good Fortune, whether it is a new job, a new venture, a new romance, or an adventure that may very well combine many passions and risks, there should be a red rose devoted specifically for this sort of occasion",  With this in mind, this Ecuadorian rose propagator selected a red rose variety that fits the bill. It is a variety hybridized by German rose breeder Kordes Roses named "Fortune".

Playing off the variety's name, the rose had its very own stand in Proflora 2019 in Colombia, with a Las Vegas theme. Attendants could come and have a drink at the bar, take a picture with the models, and play on the slot machines at the stand. Growers could also try their hand at roulette, with incentives of winning some plant Royalties if they were successful. 

Aviram Krell at Proflora 2019 in Bogota, Colombia in front of their Fortune booth.

"As any new passion, the last thing you’d want is for it to wilt after a few days, which is why we selected the variety for its long vase life. Fortune generally lasts between 20-22 days in a vase. Its deep interior velvet red color does not have a problem with any blackening or bronzing that is common in roses grown around the Equator. This means that whether you place it in a holiday wreath, or in a flower bunch, it will maintain its eye catching red color. Fortune’s petals maintain their firmness for the rose's entire vase life giving a sense of youth even in flowers that have been in a vase for three weeks."

"Fortunately, this new rose is as productive, or more so than other red roses in today’s market, and resistant to most common pests and diseases, meaning that not only will final consumers be hooked on Fortune, but growers and distributors will be as well."

"Audaces Fortuna iuvat– Fortune Favors the Bold"
Krell is pleased with the reactions so far. "The original growers where we had the first trials of the variety have been steadily growing their acreage, and this past year they have chosen to expand very significantly. The most exciting part of the fair for me was the retailers, florists, and wholesalers who came to me requesting Fortune specifically. It means we did a good job in selecting that variety."  

First buds are showing.

Selecting and propagating
Selecting and propagating rose varieties: It's a tough job, and Plantec Ecuador has been doing it for over three decades in Ecuador. They were the first to select rose varieties in South America, and over the years, they have grown to be the largest propagator of rose plants in Latin America. Nowadays, they represent five rose breeders allowing them to offer a wide collection of varieties entering the market with new shapes and new colors every year. Last year, had the opportunity to visit this pioneering company and take a look at their 20 ha farm in San José de Oyambarillo, Yaruquí, Ecuador, where they propagate and select varieties. Click here to take a peek at their site.

For more information
Plantec Ecuador
Aviram Krell
Email: [email protected]