The chrysanthemum breeders Floritec, Inochio Seikoen, Fleurations and Icon Selections are going to collaborate and have signed an agreement for this.
Icon Selections and Fleurations will work together with Floritec/Seikoen (part of Ichochio Holdings) in the breeding, sales and distribution.
Icon/Fleurations will intensify their breeding activities and focus on that.
Floritec takes responsibility for sales and distribution of the Icon/Fleurations assortment and organizes the availability of propagation material and cutting production.
“Breeding by design”
This collaboration provides a broader, more complete range of customized products.
This new joining of forces is in line with Floritec/Inochio Seikoen’s ambition to continue the growth. This will also enable Icon/Fleurations to further commercialize their stock of the latest chrysanthemum varieties and to intensify the development of the new varieties for the future.
Floritec BreedingVan Hemessenkade 7
2481 BG Woubrugge
T: +31 (0) 172 518 963
F: +31 (0) 172 517 064
E: [email protected]
www.floritec.eu
