A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty percent of retailers responding to a Society of American Florists’ post-holiday survey saw sales rise this year.
The percentage is on track with returns from the 2018 season — also a strong holiday showing. Nearly a quarter of this year’s respondents said their sales dropped; the rest said returns were on track with 2018.
Among those who saw a sales increase, about 39 percent said the increase ranged from 6 to 10 percent. Meanwhile, most of the respondents who saw a decrease (60 percent) said they weren’t sure by how much sales fell this year. (About 35 percent said the dip was between 1 and 10 percent.)
Read more at the Society of American Florists (Mary Westbrook)
