Flormart is already looking ahead to 2021. The 71st edition of the international exhibition of floriculture, nurseries, green infrastructure and landscape architecture is changing its formula and agenda.
The exhibition is transforming into a hybrid virtual and physical event in a number of stages, starting with three online appointments for operators, followed by an initial meeting in Padua at the end of the year with the Flormart City Forum on 1 December, then culminating in the international exhibition scheduled for 22 to 24 September 2021. The current conditions, in fact, make it impossible for the great international event originally planned for 23 and 25 September 2020 at the Padua Exhibition Centre to take place this year.
Three elements
The event has only been postponed, the engines keep running. Flormart 2021 will in fact be preceded by the Flormart City Forum to take place on 1 December at Fiera di Padova, where a number of the event's innovations will be presented. The preview will consist of three elements: EcoTechGreen Active, a special edition of the international green technology forum organised this year with a strongly interactive format by Paysage - Promozione e Sviluppo per l’Architettura del Paesaggio in collaboration with the National Council of Architects, Planners, Landscape Architects and Conservators; GPP Lab, the first platform dedicated to Green Public Procurement (GPP) or public sector green infrastructure contracts, promoted by Fiera di Padova and Adescoop-Agenzia dell’Economia Sociale, responsible for coordination; and Erbaleforum, the professional event for the medicinal and aromatic plants sector which will include a conference presenting top production experiences and progress in scientific research involving these resources of ever greater significance in designing the smart cities of the future.
Fiera di Padova is working on a three-stage roadshow with operators in the green infrastructure sector. Given the particular characteristics of the Covid-19 situation and to meet requests from the sector, the events will take place virtually: an innovative online roadshow involving sector operators, touching on the most sensitive themes of this highly particular year. The first appointment, specifically to talk about the coronavirus crisis, is scheduled for 29 April with a debate illustrating the most important measures in support of the sector. The Minister for Agriculture, Food and Forests, Teresa Bellanova, has been invited.
"We are at the side of the 24,000 companies in the Italian floricultural and nursery sector who are facing a dark year", says the Director of Fiera di Padova, Luca Veronesi. "All companies are dealing with an unprecedented period of emergency and, while keeping the dialogue with all operators alive, we believe the most useful thing we can do is dedicate all our energies to planning a 2021 edition in the name of innovation and internationalisation, a genuine launch-pad for recovery. At the Flormart City Forum in December 2020, we will begin unveiling our 2021 project."
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