On May 6, the total turnover (clock and direct) at Royal FloraHolland amounted to 24.16 million euros. That is 11.1% less compared to the same day last year (Wednesday 8th May 2019).
The clock turnover amounted to 9.36 million. That is 19.4% less compared to the same day last year. A total of more than 24.4 million units have been supplied for the clock. Of the supply, 0.8% has remained unsold (0.7% cut flowers, 1.5% houseplants and 0.3% garden plants).
A new phase: Crisis recovery
Even though the corona crisis isn't over yet, the focus is shifting. We have to adapt to the 1.5-metre society. A society in which we always keep an appropriate distance from each other, both in business and in private life. This means that the safety measures that have now been taken at Royal FloraHolland will be maintained for the foreseeable future.
Royal FloraHolland is now going to focus more on recovery, during and after the crisis. They call this crisis recovery. With this they want to build a new stable and healthy situation for the sector and the company. Since Friday 1st May 2020, the Crisis Management Team (CMT) has been transformed into the Corona Recovery Team. Like the CMT, this team is headed by Chief Commercial Officer (CCO) Ruud Knorr and follows a 2-track policy: operational and commercial. The team analyses the medium term and how the company can respond with existing services to new market needs in and after the corona crisis. Services will have to be adapted to these needs.
For more information:
Royal FloraHolland
www.royalfloraholland.com
