There is need for an organised value chain to boost productivity and increase Rwanda’s horticulture export revenue, horticulture exporters have said.
The call was made at the official launch of Rwanda’s Horticulture Exports Association last week in Kigali.
According to Robert Rukundo, Chairman of the association, the industry’s performance has been mainly hurt by management and organisation issues.
He told the Business Times that, “As exporters we want to organise ourselves. Bringing our efforts together in order to boost the sector performance while we also address the existing challenges in this industry”
Rukundo highlighted that, “The spirit of individualism, (selfishness), people wanting to work individually by not sharing information, has been the biggest challenge in horticulture export business.”