"With this new brand packaging, we will achieve an 84% reduction in plastic", says Adrian Parsons of Helix Australia. They are introducing new Waxflower bunch branding tags that will replace the use of plastic sleeves, which dominates the packaging in the global cut flower industry.
How it works
The tag will be clicked on a stem that is applied when the bunch is harvested or when packed. It sits just above the top of the bunch, which is held together by a rubber band, in order to achieve the branding objective. "We aim to maintain our desired B2B brand vehicle to enable discerning Australian florists to choose the premium genetics in the Helix Australia range over older poor performing varieties."
Reducing plastic footprint
By using this tag instead of sleeves, it will reduce Helix Australia's plastic footprint by 84%. "This will equate to 5 tonne reduction in plastic use over 5 years, only by replacing the plastic sleeve with this brand tag."
By 2021 they plan to have a 100% biodegradable tag further reducing their carbon footprint. And they are aiming to take it global as they also plan to roll out this packaging initiative at growers in South Africa, Israel and USA.