"The Glazen Tulp Award is a wonderful recognition for an innovative company"

Royal FloraHolland introduced the Glazen Tulp Award to encourage growers and breeders. This is an award for the best market introduction in terms of flowers and plants. How does Jaap-Jan Uittenbogaard, Director of Retail Sales NL & Europe of JUB Holland, view the introduction of new innovations?

"JUB Holland is a modern flower bulb company with a wide range in both the retail and landscape assortment. From early spring to late summer, our bulb flowers bring colour to both gardens and public greenery. JUB Holland is enthusiastic about contributing to a green and colourful environment and has been promoting new products through Royal FloraHolland for several years. A nomination for the Glazen Tulp Award is a wonderful recognition for an innovative company like JUB Holland."

Why are new innovations important for an entrepreneur like JUB Holland? "The exposure of New Innovations and the Glazen Tulp Award has made JUB Holland International a household name when it comes to flower bulbs for retail and landscape projects. We now have a range of environmentally friendly products, with a focus on biodiversity. We were the first to launch packages of bulbs that attract butterflies and bees. We also have a mixture to combat the oak processionary moth. These are just a few examples of our new innovations. There is a great potential for success with new innovations. In addition, the Glazen Tulp Event brings us into contact with all kinds of innovative companies in the field and we can inspire each other and learn a lot from each other."

Source: Royal FloraHolland

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