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Presented at PMA's virtual Fresh Summit

Some floral 'fresh ideas'

The first virtual edition of the PMA Fresh Summit has officially come to an end*. For three days, from October 13-15, buyers and sellers across the produce and floral industry got together. The heart of the expo was the marketplace, where all exhibitors could be found. On top of that, also educational sessions were organized and several products were highlighted. And just like other years, there was also a Fresh Ideas Showcase where new ideas were presented. 

Last year, the novelties were on display in the hallway of the exhibition center. This year, they also got a spot. Among the many produce novelties, also the floral exhibitors had the possibility to present their novelties. Six floral companies presented their 'fresh ideas'. 

Stock "Timless Romanticism" Color Pallete - Ball

Ball presented their new Stock (Matthiola) Pastel range colors that are available in standard and spray. There is a broad pattern to choose from: Antique Rose, Apricot, Light Pink Blush, Rainbow, Yellow and Cherry. See below the video they've made. 

Vegetable Paper Sleeve - World Class Flowers

The Vegetable Paper Sleeves of World Class flowers contain zero plastic and are 100% recyclable. They are also infinitely customizable and come in many sizes. Click here for more information. 

Premium Gypsophila Collection  - Colour Republic Flowers

The Gypsophila varieties of Colour Republic Flowers are cultivated under the Ecuadorian sun. "These ideal conditions added to our production expertise are the key factors for obtaining consistent, high-quality Gypsophila for which Colour Republic is well-known." The gypsophilas are available year-round in natural white (small and large blooms, as well as seasonal tinted and glittered. 

Sande Flowers 2021 - Color Combo Harvest Bunches

Sande Flowers introduces Color Combo Harvest Bunches. "An outstanding solution for quick merchandising and easy grab & go. There is a minimum of three different varieties of the same color per box added with natural green flowers. All stems in the bunches are slightly different in length giving the Harvest Bunches the Lush Urban Look for the customer of today. Our mission is to create user-friendly solutions for the floral department, saving on labor and offering a faster and better service for the consumer."

Fall Home Decor Collection - Continental Floral Greens

The idea behind Continental Floral Greens' fall display options is to bring variety and easy to shop solutions for the retailer's or garden center's customers. "Highlighting seasonal wreaths, porch decor and bagged novelties, we will help customize a solution that works for you."

Halloween Bookay bags  - Gems Group
Gems Bookay bags are 'Flowers ready to party'. "When the party is getting started or has already begun and you don’t have time for that DIY touch - the perfect Halloween Gift Giving experience is Bookay bags.  1 -2 - or more bags can be the perfect centerpieces for your Halloween Party. Whether on your table, in the foyer, or outside: wherever your party is happening these floral Bookay bags and just the right accent to your party decorations! With the classic Jack o’Lantern, ghosts and scary cats and bats on the bag, in 3 of the most popular Halloween colors - Gems has mixed the traditional with the modern trend of black and white flowers with pops of green ghostly ectoplasm. Why choose which color bag - grab 1 of each and make your party unforgettable!"

*The Fresh Summit experience continues over the next four weeks with access to networking and the Fresh Summit Marketplace—and the opportunity to set up buyer meetings.


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