The International Association of Horticultural Producers (AIPH) has approved an application from Italy to host an International Horticultural Show in 2021. The C Category approval of Euroflora Genova, Italy was finalised online at the AIPH 72nd Congress on 30 September 2020.

With a theme focusing on “A World of Rare Beauty”, this will be the 12th International Exhibition of Flowers and Ornamental Plants in Genova, a port city and the capital of northwest Italy’s Liguria region, from 24 April until 9 May. 

The scenic Nervi Historic Parks and Museums will be the open-air stage for nature in all its forms, showcasing examples of magnificent colours, audacious floral geometry, works of art and exotic charm in an evocative context of great historical and landscape value. Euroflora 2021 will be a voyage of rare beauty, where surprise and marvel will accompany visitors through enchanted gardens and breath-taking views of the sea.

Euroflora 2021 will be an event to celebrate and support the horticultural industry through these troubled times. The show is counting on meaningful partnerships including the Italian Ministry of Agricultural and Forestry Policies, the Italian Association of Nursery Exporters, the Italian Trade and Investment Agency, which will finance an incoming cycle of buyers from various markets around the world to Genova. Grandi Giardini Italiani, the network that brings together Italy’s most prestigious public and private gardens, and AICG – Italian Garden Center Association – will promote the visit to their buyers.

During Euroflora 2021, there will be competitions for all exhibitors to reward the best Italian and foreign participants. The judging splits into honour, design and technical accolades. Recognition in taking part, especially for foreign countries and regions, on such an international horticultural show, will be on display with individual or collective presentations arranged in the various exhibition areas.

Design competitions will reward the beauty, originality and artistic presentation of the plants on display, while technical competitors are about the quality, robustness and innovation of blooms, shrubs and trees. There will also be a specific competition to award the displays that conserve their grace throughout the event.

As per international flower show rules and regulations, participation to Euroflora is free. The exhibition spaces will be assigned by the organisers after approving the applicants’ projects, taking into account the specific requirements of each installation and their consistency with the event’s general plan.

Strict guidelines will be published and will be in effect to stop the spread of Covid-19. The organisers confirm there will be a daily limit of visitors to ensure superlative safety and so all can appreciate the event at its best.

Commenting on the approval AIPH Secretary General, Mr. Tim Briercliffe says: “AIPH is delighted to grant its approval and add Euroflora to the AIPH Exhibition Calendar. This event will be a great opportunity to celebrate the importance of flowers and plants as the world emerges from the COVID-19 pandemic.”

Euroflora organiser, and President of Porto Antico di Genova Spa, Mr. Mauro Ferrando, says: “Being approved by AIPH is a source of great pride for us. The quality of the events recognised by the association, means added value for the promotion of Euroflora. The approval on the international stage will help us to support the horticultural industry and allows our community the opportunity to exchange and update each other on the latest market trends.”

AIPH approves International Horticultural Shows in accordance with the AIPH Regulations for International Horticultural Exhibitions. 

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