The results of the third and final survey of the 2020 Flormart Green City Report are now online.
This includes observations of the new trends in the sector that Fiera di Padova identified in June 2020 and then followed up with a second survey in September. The Green supply chain sector has reacted to the Covid-19 pandemic and the data in the third survey reflects this.
Luca Veronesi (right) with Cristiana Bertero, Fiera di Padova.
Reflective data
In a sector severely tested by the outbreak of the COVID-19 pandemic, the report analyses market trends, capturing constantly updated ideas and developments. This provides operators with data and useful tools to face the current crisis situation and essential information for effective decision making.
Evolution in Progress
The Italian Horticultural Industry has recorded slow but steady improvement since June. More than 30% of the most stable companies report increased economic activity since September, while in June the figure was 18%. However, expectations for the future remain uncertain, linked to the evolution of the current emergency situation.
While in September, after a relatively quiet summer, the outlook had improved, in December it was once again less positive.
'Observatory' Project
From this third survey emerges a growing attention on the part of operators to the new perspectives that the sector will have to redevelop and regenerate cities, declared Luca Veronesi, General Manager of Padova Hall, the company that owns the Fiera di Padova brand.
The 'Observatory', a project launched in the lockdown phase, had already been designed in the pre-Covid period to accompany the events from one edition to the next.
New Trends in Urban Green
The FlorMart Green City Report wants to offer a vision of urban green and its uses, gathering the point of view of all those involved in the sector: producers, designers, agronomists, administrators and academics.
Access to report
You can apply for a copy of this report using the link below:
https://flormart.it/green-city-report/?utm_source=newsletter&utm_campaign=osservatorio_ott-dic2020