In 2019, Grand Slam made its debut in the world of Anthurium cut flowers. After a successful introduction campaign, we once again bring this beautiful green winner to the attention of florists through an activation campaign.
An action among florists has been set up in collaboration with Master Florist. In December 2020, seven international florists received a box with Grand Slam stems and were commissioned to make a work of art. The first creations have been shared on social media and with success. There is even one post that has reached more than one million people.
This year, among other things, a livestream on Facebook at an Anthurium Grand Slam grower, an online booth (no. 24, January 21-31) in the online trade fair (both Thursd) and another campaign with florists (Master Florist) are on the agenda. In addition, Grand Slam is of course reflected in the promotional activities that Anthura undertakes itself, such as recently for The British Floral Association and with Flower Circus. "And hopefully the tennis clinic with Martin Verkerk can take place in the course of this year!"
"Grand Slam is a green Anthurium cut flower that takes every bouquet to greater heights. The particularly fresh, radiant green colour ensures that every florist falls immediately for this new variety (Love). With Grand Slam they can create the ideal set of flowers in any style they want (Set). Its excellent shelf life and transportation performance complete the picture to a total match (Match). This new standard in green is rightfully Love, Set, Match!"