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High interest shown by Turkish consumers spiked Ruscus Aculeatus sales during weeks leading to 2021

Ruscus aculeatus has been in more demand than ever this year. Those who buy the flower, which is supposed to bring luck, believe that if the red color of the flower does not fade for a year, they will own a house or a car.

This year, the ruscus aculeatus has attracted more attention than ever before. While there was increased general activity in florists due to the New Year, there was an explosion in the ruscus aculeatus, where a bunch was offered for sale for 3.5 USD.

Stating that this flower is much more preferred this year, Kazım Kis, the head of Izmir Florists Association, said, "Ruscus aculeatus sales have exploded in sales this year. This flower is believed to bring luck and it is said to be brought to Istanbul by the Greeks. The red flowers on it are planted on green leaves with strings. It is a long-lasting flower. According to the belief, if the red flowers do not fade for a year, you have the chance to buy a house. Ruscus aculeatus flowers are sold for an average of 3.5 USD per bunch, which is the same as last year. Wildflowers and chrysanthemums also attract great interest.
The florist needed the increased activity generated from New Year's Eve. This year, people preferred to give flowers to each other because they have spent New Year's Eve at home. There is a serious production in the region and the product quality is in excellent condition.”

Grower Aziz Ankay said, "New Year's Eve basically came to our rescue and it has more than fulfilled our expectations for increased sales. Nowadays ruscus aculeatus is in demand. Apart from that, rose, carnation, and chrysanthemum are also preferred. Since people cannot hug to express their love to each other because of coronavirus measures, they prefer to send flowers."

Aydemir Astas, a florist in Alsancak, Izmir: "Our sales increased by 40% due to New Year's Eve. Ruscus aculeatus is the most preferred one. Narcissus is also believed to bring luck. Usually, we sell one bouquet each."


Source: Hurriyet

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