"My wife, Mariëtte, and I took over my father, Bab Star Snr's, flower trading company. That was in 1996, 25 years ago. We've made great strides. My father was on the road every day, supplying stores with the most beautiful flowers. Mariëtte and I continued in the same vein. Getting up early, buying at auction, loading the car, and visiting clients," begins Bab Star Jnr.
"But times change. Reacting quickly to market changes was always our priority. The goal - to help florists. By buying more competitively, and being more efficient. And having fast delivery and good advice. The aim is to generate more sales and the time spent on that," continues Bab. "And thus optimize stores' turnover. For example, in 2001, we were the first supplier in the Netherlands with an online store. It was a webshop with real-time photos. We were also unique for over ten years. That was with our 'order by 18:30, have it in your store by 07:00 the next day' concept.
2021 - a festive year
Naturally, this 25-year mark shouldn't pass by unnoticed. That's why clients will be surprised throughout the year. They'll get fun gifts and inspiring advice. There will be workshops and festive campaigns too. "After all, we want to celebrate this 25th anniversary together. Over the past quarter of a century, we've grown in the Bab Star Flowers Wholesaler of today."
"That's partly thanks to your (the florist's) support and efforts. Thank you for that. That's why we want to make 2021 a year of celebration. We've kicked things off with a bang. Each of our clients has received a bottle of champagne. Here's to a sparkling 2021!" Bab concludes.
Read Bab's story (in Dutch or French) here.