The Proval Group was born in 1992 after the union of several Mediterranean plant producers in the province of Valencia. Since its inception, the demand has been at its maximum, which has allowed them to adapt their products and structures to the changing circumstances of the market. They also always take into account the trends and needs, concerning both the products and services for their customers in order to give them a better solution.
Isidro Martinez, president of the Proval Group and member of the organizing committee of Iberflora, tells about his experience in 2021 with the international market, in a campaign that states "it has gone very well, but with a lot of uncertainty every week".
Martínez also talks about new consumer trends, with "changes in all sales channels and new customer profiles". He also appreciates the celebration of the contest in the month of October: "We value it positively, hoping that the pandemic will respect the celebration".
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