"Although it has been a successful campaign, we have lived with uncertainty every week."

The Proval Group was born in 1992 after the union of several Mediterranean plant producers in the province of Valencia. Since its inception, the demand has been at its maximum, which has allowed them to adapt their products and structures to the changing circumstances of the market. They also always take into account the trends and needs, concerning both the products and services for their customers in order to give them a better solution.

Isidro Martinez, president of the Proval Group and member of the organizing committee of Iberflora, tells about his experience in 2021 with the international market, in a campaign that states "it has gone very well, but with a lot of uncertainty every week".

Martínez also talks about new consumer trends, with "changes in all sales channels and new customer profiles". He also appreciates the celebration of the contest in the month of October: "We value it positively, hoping that the pandemic will respect the celebration".

For more information:


Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.