New data from UK card payment provider Dojo, has revealed what Brits are spending the most on following restrictions being fully lifted in June of this year.
Dojo analyzed their transaction data to find out how much was spent in each industry pre and post-lockdown, specifically comparing spending in February 2020 to June 2021. The results show which business sectors have seen the biggest uplift in spend and which activities Brits are now flaunting their cash on.
After analyzing their transaction data, Dojo found that there were key areas where Brits were spending the most money now compared to before the first lockdown, and gardening was one of these.
Gardening and floristry were among one of the nation’s biggest spending increases post-lockdown. The pandemic has created a new generation of gardeners. A year of staying at home and the closure of non-essential places, has given Brits a lot of spare time on their hands to upscale their garden. There has been a 28% increase in spend on gardening supplies, including garden tools, gloves, flowers, and more.
There has also been a 14% increase in spending for florists, with it being the perfect time to brighten up their garden. Flowers are also the perfect gift to receive to cheer up a loved one, especially through a pandemic.
For the complete report, visit www.dojo.tech.