“We immediately had great feedback from our current and prospective customers,” says Carmen L. Márquez, Marketing Manager for Ball SB. They launched their line of chrysanthemums during the Chrysanthemum Week (August 30 – September 3, 2021) in Colombia.
The new chrysanthemum line consists of 21 varieties, covering a wide range of color shades, from white to pinks, reds, and oranges. At their launch during the Chrysanthemum Week, Ball SB was the newest breeder exposing their chrysanthemums. Márquez: “We immediately had great feedback from our current and prospective customers. People were excited about all 21 varieties, but the main ones that really caught everyone’s attention were Wicca, Piglet, and Phoenix Eagle.”
From left to right: Wicca, Piglet, Phoenix Eagle.
Ball SB is promoting their new chrysanthemum line under the name “Untamed Beauty”. “The chrysanthemum is characterized by its resilience and its unimaginable diversity of varieties and uses. This flower is never one to shy away from the spotlight and is just as confident and bright in a crowd. It is an untamed beauty.”
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