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Interflora launches the Interflora Floristry Trade Club

Today, Interflora launched its Floristry Trade Club. The brand-new club, open to everyone with floristry industry links, features dedicated, florist-focused information and support services.

With everything you could need, all in one place, this easy-to-use website includes community, skills, and resource hubs. Each hub is packed with articles, videos, and webinars that provide news, insights, and inspiration, as well as practical training and advice, helping florists build their floristry careers, skills, and businesses.

As well as having a dedicated in-house team supporting the club, Interflora has brought together key partners to ensure that the information, support, and advice offered is of the highest quality. Croner will offer our business members round-the-clock support with key legal, financial, and administrative topics. Individual members will also have access to a confidential helpline operated by Health Assured, offering health and wellbeing advice and crisis assistance 24-hours a day, seven days a week.

By partnering with the UK Floristry Judges Guild, the Floristry Trade club will promote competition floristry and share information on the latest competitions available to enter. Championing professional floristry qualifications to raise standards across the industry, the Floristry Trade Club is also working in partnership with the Institute of Professional Florists, and by joining the British Retail Consortium, the club will help to support the industry at a high level.

Florist Magazine
The Floristry Trade Club is also the new home of the Florist Magazine, bringing with it an inspiring mix of in-depth business features, design ideas, and all the very latest industry news and views.

“We’re really excited to have created the Floristry Trade Club and to be investing in our industry to help and support the challenges florists face,” says Nick Priest, Interflora’s Florist Segment Director and visionary behind the Floristry Trade Club.

“With the launch of the Floristry Trade Club, we’re bringing together content, knowledge, and organizations that provide products and services to our industry into the one-stop resource hub for the floristry industry. It’s an easily accessible place that gives anyone working in floristry access to the most up to date content that they could ever need to thrive and prosper as well as being a place where we can encourage people who are thinking about a career in floristry to come and explore what our amazing industry has to offer. I hope my floristry industry colleagues will enjoy being members of it.”

A selection of the content on the Interflora Floristry Trade Club website is free, as is subscribing to the regular email newsletter. Club membership offers full access to the wide range of resources and information available. To find out more about membership options, visit 

For more information:
Floristry Trade Club 


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