JoGrow is taken over by Plant World (the new name of the Van der Arend Tropical Plantcenter). Through this merger, the product range will be further broadened, customers can be better supported and the management team will be further strengthened by the accession of John Grootscholten. Supported by Synergia Capital Partners, Plant World will further roll out its growth strategy in the coming period.
John Grootscholten, founder and managing director of JoGrow: "Given the corporate cultures, the complementary product range and the high quality level of the two companies, JoGrow and Plant World are an excellent match. In the new setting I can see many (growth) opportunities and we will be able to serve our clients even better. Finally, the cooperation will benefit the continuity of the companies and at the same time we will strengthen our position to be able to invest even more in innovation."
René van der Arend, founder and managing director of Plant World and Van der Arend Tropical Plantcenter: "The collaboration between Plant World and JoGrow is an important step towards realizing our growth ambitions. In view of their product range, the two companies complement each other excellently. I am also very pleased with John's accession to the Plant World board of directors. I am convinced that John will be of great value in realizing our growth plans and I am very much looking forward to our cooperation!"
Synergia Capital Partners is a private equity firm that, since its inception in 1999, has invested in Dutch medium-sized companies active in agri & food, industrial production, business to business software and (healthcare) services. Synergia is financed by Dutch entrepreneurs and invests in companies. The investment in Plant World is a participation from its fifth fund (2020: €100m+) after earlier investments in For Ever Gladiolen and the Viscon Group.
Source: Synergia Capital Partners B.V.