This summer, W.K. Heyl, the specialist for the German florist, was the first to present the Celosia Jack series. This new series, exclusively grown by Aris de Koning in 2021, is characterized by an elegant cock’s comb and many colorful flowers along the stem. To ensure good coordination and knowledge sharing around this new introduction, the Jack series was supplied in phases and exclusively via Heyl.
In October, Celosia Reprise of grower Feiko Sonneveld will be in the spotlight at W.K. Heyl. Whereas the supply of Celosia usually decreases around mid-October, the production of Celosia Reprise at Sonneveld continues until December. Reprise is a relatively new series, developed for the exclusive segment. From the Evanthia breeding program, new colors will be added to the series in the near future. Thanks to the genetically compact crop structure with considerably smaller leaves and a refined plant density in the late season, the supply season can be extended, assuring the market of wide availability and high-quality stems until the end of the Fall. Heyl emphasizes Celosia’s ‘late’ availability in their webshop. The bright colors and flower shape and texture of Celosia truly come into their own in Heyl’s new theme for seasonal inspiration: ‘Midnight Colors‘.