Floricultura and Van der Voort Young Plants will be jointly represented at the upcoming Aalsmeer Trade Fair. This collaborative effort will further deepen the breeders’ strategic partnership, which was initiated in 2018. The companies will be sharing a booth where they will be meeting customers and other business relations.
The co-development of an Anthurium breeding program comprises the basis of the joint venture between the breeders. In addition to this, Floricultura manages the worldwide sale of young Spathiphyllum (peace lily) plants.
Van der Voort Young Plants recently took over the greenhouse, the breeding, and propagation of Spathiphyllum, and the green mix propagation activities of Perfect Plants. This prompted Floricultura to expand its sales portfolio with Spathiphyllum tissue culture, as well as a number of green plant species. The 80 m2 stand will emphasize the breadth of the companies’ shared product range, in which the primary focus is on Anthurium, Spathiphyllum, and, of course, Phalaenopsis.
‘This represents a new milestone in our strategic cooperation,’ says Floricultura CEO Ronald van Geest. "Thanks to our partnership with Van der Voort Young Plants, we can supply growers all over the world with a wide range of young plants."
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