Colors that made the market vibrate

When we talk about the diversity of flowers, perhaps we think only of the immense number of species that we plant and export in Colombia, but we do not consider a new trend significantly impacting the differentiation of floral products that has emerged as a new option for the most risk-taking customers.

The new generations of consumers insistently demand new colors and differentiated products, which sparked Colombian farms’ interest in developing new techniques. Then, after countless trial and error tests, products have been created for a market that does not know limits.

There are currently three methods for dyeing: immersion, absorption, and spraying. The method depends on the physiognomy of the product and the characteristics of the dyes used. For example, the pompoms are dyed mostly by spraying, generating the option to use the full range of colors. On the other hand, the carnations are mostly dyed by immersion, restricting the color options due to the limited supply of dyes that have the qualities to use this method.

However, there are multiple possible method combinations, and the result will always depend on the cunning, discipline, and imagination that each farm puts into this product.

An essential advantage of this product is that, in the tests performed, flowers have a vase life similar to the natural flower, and sometimes with some products, it can be longer. That is a significant result and guaranty for the customers.

Currently, the market demands non-traditional colors, and the farms have understood that each market prefers different dyeing. For example, the Japanese love dyes of soft and pastel colors, while Russian markets like the most vivid and cheerful colors.

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