Mallorca florists hope All Saints' Day will boost trade

All Saints’ Day is one of the busiest times of the year for florists because it is when thousands of people in Mallorca go to the cemetery to put flowers and plants on the graves of friends and relatives.

After nearly two years of Covid restrictions and export bans in the main producing countries such as Ecuador and Colombia, florists and wholesalers are hoping for a boost in trade.

Fronda Garden Centres Director David Vilamosa says chrysanthemums are the best-selling plant by far. "They come from Asia and northern Europe and flower in late autumn, and a lot of customers buy them when they’re not fully open so that they stay fresh for longer," he says.

Carolina Mora, who co-owns the Edeen Garden Centre, agrees that chrysanthemums are still the star of All Saints’ Day, but says cyclamen is gaining ground. “It is a deeply rooted custom and it’s a tradition that’s always maintained,” she says. Roses, carnations, and gladiolas are the most popular flowers for bouquets.”

There will be no capacity limitations at cemeteries this year, but florists are still worried about sales. “Last year a lot of people didn’t go to the cemetery because of the pandemic, and some may decide not to go this year either,” says Carolina Mora.

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