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Bill & Ofi Fernandez retire after 47 years as children take the reins

Next generation succeeds at Continental Flowers

The Fernandez Family’s commitment to the floral industry continues into the next generation with the completion of the sale of Continental Flowers from Bill & Ofi Fernandez to their children, Tricia Gomez & Eric Fernandez.

Bill & Ofi worked for 47 years to build a wonderful business. Bill began Continental Flowers from behind his family’s flower shop in 1974 as the South American floral industry began to take shape – all while he was working towards completing his Bachelor’s degree. He foresaw the opportunity to build a small fledgling operation into a national distributor vertically integrated with farm investments and partnerships in South America, and Bill worked tirelessly to build relationships nationwide with wholesale florists, innovate floral distribution methods, and help establish Miami as the epicenter of American fresh-cut flower distribution. From working with growers on postharvest treatments to sharing best practices with fellow competitors, Bill was driven to establish Miami as the “Flower Basket of the Americas”.

Ofi, a licensed CPA with established private accounting practice, began managing the financial organization and accounting in 1980. In the late 1990s, Ofi spearheaded the development of the business’s ERP creation & implementation. Over the years, Ofi led the development of the ERP, Flower Power, to be a vital and central part of the business, and her financial knowledge and organizational abilities impacted and contributed greatly to the growth and stability of Continental Flowers.

"As we move into the next phase of our company, we are motivated to continue growing Continental Flowers. We do so surrounded by an incredible team with diverse experiences, industry knowledge, and drive to reach new heights – all in the same values and traditions that Bill & Ofi instilled at Continental Flowers," the team with Continental Flowers says.

For more information:
Continental Flowers 
[email protected]

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