From November 3 to 5, Selecta one presents current highlights and developments of assortment in Booth 22.4 at the Trade Fair in Aalsmeer. After almost 2 years, they are back with both new as well as approved varieties and introduce new and evolved projects. For the third time now, cut flowers of the subsidiary Selecta Cut Flowers will be exhibited.
Introduction of Grandtastic
Grandtastic is the new big flower gypsophilain that offers superior whiteness and leafiness, characterized mainly by the larger size of its flowers, the firmness of the stems, and its long vase life.
Grandtastic
Kiwi colors a new collection
The Kiwi collection offers inspiration not only for the trade, but also for florists and end consumers. Kiwi Mellow, Kiwi Boom, Kiwi Cherry, and Kiwi Chocolate are varieties with no petals, instead boasting distinctive green hairs with different sizes, colors and characteristics. The collection has been extended with a new line that flowers with bright petal colors.
Kiwi colors
“We are confident that we’re delivering a responsible and assertive product to the market, one that is already proving popularity around the world and reaching the high standards that Selecta one is known for,” says Andre Lek, Product manager for Selecta Cut flowers.
Verbena Drums take the lead
Selecta’s Drums Verbena range has been a big hit with growers and demand has far outstripped our expectations. Simple to produce, unaided and with practically no growth inhibitors, it has everything a modern product requires: early-flowering and compact with high surface area productivity, strong POS performance, and consistent flowering for consumers. The range currently consists of seven varieties and is now being extended to include Drums Red White.
The story of Selecta’s SKYfamily Petunias
It started in 2012: among Selecta’s crosses combinations, whose goal was to obtain new color combinations or designs, the mother of NightSky came out, showing a surprising and never seen spotted pattern. “The first look of the plant reminded us immediately of a sky full of stars, so the name was soon clear,” says Milena Weller, Communications Manager at Selecta one.
Producers say the short culture period of only 6 weeks makes the Petunia a lucrative product. The stability of its flower pattern has boosted demand enormously. Further colors with the sky pattern followed, like LightningSky, with a combination of yellow star and dot pattern on a dark red ground, the RoyalSky, with its purple floral pattern, and the LavenderSky. This year, new colors have been added to the family: the red Glowing Sky and CarmineSky, PinkSky, and CherrySky.
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Selecta one at the Trade Fair Aalsmeer 2021