The Plant Company and Proven Winners are announcing a new partnership. Under this partnership, The Plant Company, based in Stuarts Draft, VA, a source of houseplants in North America, has joined forces with Proven Winners, a consumer plant brand, to market houseplant varieties under the Proven Winners brand. The goal of this new partnership is to help retailers increase sales and profits by selling larger quantities of houseplants.
Proven Winners looked to The Plant Company as a young but promising supplier of houseplants in North America due to their selection of plant varieties as well as their new production facilities. The Plant Company recognizes Proven Winners as a well-known consumer plant brand in North America with a similar philosophy of selecting only the highest performing plants.
“The main goal for starting The Plant Company was to supply our customers with the best quality indoor house plants available and supply those consistently year-round,” says Jason vanWingerden, CEO of The Plant Company. “When the opportunity arose to partner with Proven Winners, we quickly realized the similarities in beliefs for innovative genetics and consumer success.”
“Proven Winners is very impressed with The Plant Company’s innovative plant varieties, unmatched quality, a dedication to finding exceptional new plants, and superior production practices”, said Dave Konsoer, Director of Sales for Proven Winners. “The garden plant market, including annuals, perennials, flowering shrubs & trees, and Caladiums has been the strength of the Proven Winners brand. By bringing a strong and up-and-coming houseplant supplier into the Proven Winners family, consumers will be able to find top-quality houseplants under a name they know and trust, resulting in an even stronger brand for retailers and consumers.”
For The Plant Company, this move will result in the increased promotion of their houseplant product line through a recognized consumer brand. For Proven Winners, the partnership expands the brand with a year-round product and helps support retail partners with a focus on high value, profitable, and in-demand Proven Winners plants. Consumers will benefit by being able to look to a trusted source of plants for all their gardening needs both inside and outside the home. All Proven Winners houseplant varieties will be sold with a Proven Winners branded package.