Iberflora's international campaign has started at the International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden in the city of Lyon, specifically at the Paysalia fair.
In 2019, the latest face-to-face edition of Paysalia, there were almost 30.000 visitors and more than 700 companies exhibited. That is why Iberflora has set these dates to begin with the promotion of the VIP program aimed at international buyers.
After the success of the last edition of the Iberflora and the notable increase in international visitors touring the corridors of the pavilions, one of the objectives of the team is to continue to strengthen the Iberflora Business Club program, with which international buyers will find multiple advantages in their visit to Feria Valencia, with all the facilities to know the quality of Spanish production.
They are also accompanying and visiting the entourage of Spanish companies present in Paysalia in its promotion to international buyers.
Watch the photos here.
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