A new year deserves a new color. The experts at the Pantone institute revealed that Very Peri is the color of 2022. According to them, this new light purple encourages personal inventiveness and creativity.
Last year Ultimate Gray and Illuminating were the colors of the year. The reason was connected to the Covid-19 pandemic. The colors resembled strength, positivity, warming and optimism. This year Very Peri stands for the transition we are going through according to the Pantone Color Institute.
“Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”
For outdoor use of the color, blogger Mr. Plant Geek (Michael Perry) gives a perfect explanation: “Very Peri features blue and violet-red undertones, which makes it perfect for a calming garden designed for thoughtfulness, reflection, and creative thinking.”
What does this color trend mean for you?
Consumers value trends. The color trend is an amazing possibility for consumers to participate. This means that they have an additional reason for buying your beautiful products.
How can you collaborate with the color trend?
In order to sell the trendy plants to the consumers, it is important to share which plants in your assortment fit the color trend. To make this a little bit easier for you, Syngenta Flowers has created a list with all plants of Syngenta Flowers that fit the color trend. The next step could be to share your trendy assortment via social media, include it in a folder or mention it in store.
Syngenta Flowers
