Since the launch of the Runaway Bride garland hydrangea, the “hesitant bride” has addressed millions of consumers across Europe with its unique beauty and performance. The emotional campaign deliberately targeted various well-established channels in different countries. The theme “a wedding with the Runaway Bride” appeared in Germany on SAT1 breakfast television as well as in mainstream media such as “Bild der Frau”, while in France the bride scored in radio co-ops - and in Sweden, the bride was even featured on a highly broadcast programme for hobby gardeners. From the very start, influencers in the Netherlands were made aware of the product, and they helped to spotlight the bride.
In 2022, the two successful brands Runaway Bride and her still young partner French Bolero will have an even stronger presence in digital media. With their own Facebook and Instagram channels, the unique hydrangeas will aim for younger target groups who are keen on exciting new products. The first collaboration with the “Urban Jungle”- bloggers is already in preparation. The success story of a unique, trend-setting generation of hydrangeas continues as a pan-European campaign.
Consumers and growers can now find out more about the product in seven languages on the website https://hydrangearunawaybride.com/; this will soon be the case with https://hydrangeafrenchbolero.com as well. The horticultural retail sector is of course benefiting from this increasing awareness and visibility - regardless of whether at garden retail, in landscaping or in public green spaces. The campaign management guarantees that all garland hydrangeas only reach the point of sale in special branded.
For more information:
RiPlant
Richard Petri
Alois-von-Brinz-Strasse 1
88171 Weiler-Simmerberg
Germany
T: +49 (0) 172 132 34 68
richard.petri@riplant.com
www.riplant.com