Details Flowers Software and Ball SB have collaborated to create the first-ever Sunflower Madness design contest to promote the new Bradley Sunflower. The Bradley Sunflower is a new sunflower variety developed by Ball SB that stands out from other varieties on
the market currently.

The hardy bloom has a yellow core that sets it apart from other sunflowers. The Bradley Sunflower tends to open upwards, which is perfect for visibility in bouquets and other arrangements. “Sunflower Bradley is a yellow center sunflower with a double layer of thick golden petals with shorter cycles than various competitive varieties.

"This new variety has a yellow tint that resembles a burst of endless sunshine. We are thrilled to see what the designers create to show off Bradley’s beauty,” said Carmen L. Marquez Hernandez, Marketing Manager, Ball SB.

Eight floral designers will compete in a March Madness-style bracket battle in the Sunflower Madness design competition. To enter the contest, the designers will build a one-of-a-kind piece using stems of the Bradley Sunflower provided by Ball, as well as additional floral elements of their choosing. The participants who receive the most votes from their Instagram followers proceed to the next round at the end of each week. The winner of the competition will win three hundred Bradley Sunflower stems for their next event plus an annual subscription to Details Flowers Software. Votes can be cast by visiting the official Sunflower Madness Contest page. Details Flowers Software will announce the progressing designers on their Instagram (@detailsflowers) every Friday starting March 18th, 2022.

“I cannot wait to see what these eight talented designers create with these brand new sunflowers! We always love a great friendly competition. These industry veterans are sure to impress!” said  Corrine Heck

Voting will begin on March 14th, 2022 on the official Sunflower Madness page here: Voting will close on March 31st, 2022 with the winner announced on April 1st, 2022.

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