The floral industry is global and spans continents. Flowers follow a strict cold supply chain that ensures freshness and high quality. However, while the floral industry has always been international, it’s now more connected than ever. The internet age has brought most leads, prospects, and engagement online. Therefore, in order to succeed, flower industry websites are a must-have. If you’re a floral wholesaler or distributor, this is especially important. This article will discuss why flower industry websites could be a gamechanger for your business.
Organic traffic and lead generation
One of the most critical functions of flower industry websites is creating organic traffic. Using search engine optimization (SEO) and providing high-quality content can attract organic traffic and lead to your website.
As a distributor, you can’t expect wholesalers to know who you are if you’re not available online. As a wholesaler, you can’t be found by florists looking for wholesalers online. Flower industry websites establish you in the online world and allow your customers to find you. The first step in the sales funnel is awareness, and flower industry websites tackle just that.
Brand awareness and affordable marketing
In the digital age, your website is like your business card. It represents your company as a whole. Whether you’re a floral industry distributor or wholesaler, this is an affordable way to market yourself and create brand awareness. Once you establish yourself in the online sphere, you’re sure to see more prospects.
Staying competitive
It’s 2022, and most businesses are online. Your competitors likely have flower industry websites that generate leads and gain them more business. The floral industry is a fairly saturated one, and you have to do everything possible to stand out from the competition. Those who don’t invest in flower industry websites lose out on sales and brand awareness.
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