New Generation: welcome to the Iberflora of the future

Iberflora is already working on its next edition. During the past week, the first meeting of the Organizing Committee of Iberflora was held 2022, a meeting in which his latest project was presented: Iberflora – New Generation. A three-year strategic plan that aims to turn the event around and strengthen its leadership among the sectoral fairs, especially those in southern Europe.

More innovation, more business, more training and, of course, all networking. Visitors and exhibitors will find in Iberflora – New Generation a much more experiential fair in which things will not stop happening.

For that, the team is already working on this new project under three essential pillars: incorporate the contest the total supply of the green sector, have the perfect balance between entertainment and business and develop a very ambitious communication and marketing plan for the entire sector discover the evolution of Iberflora and what it has to offer. The objective is none other than to surprise the participants during the days of the contest, and you will be able to meet them from 4 rd to 6 th October in Feria Valencia.

"There are going to be many surprises in this edition.. Different activities and spaces and all the national and international offer. We want Iberflora-New Generation to remain engraved in the memory of all those who come to see it", Miguel says Bixquert, director of Iberflora.

The Organizing Committee has valued very positively the implementation of Iberflora – New Generation, designed for learning and enjoyment. Have more themed spaces, more areas of training and, of course, more networking. Moreover, there will be a series of hot spots in each of the pavilions that will make this fair a real one Trade Show.

"The enthusiasm of the team and the committee is palpable.. This is what we want to convey to the sector: the enthusiasm with which we approach this new stage", adds Raúl Ferrer, President of Iberflora. "It will be a turning point that you can appreciate next October in Valencia", concludes.

Iberflora will be held from 4th to 6th October at Feria Valencia and, also, will match with Eurobrico, Ecofira and Efiaqua.

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