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Highlights of the Primula Paradiso open days

Schoneveld Breeding started the year colorful with Primula Paradiso Open Days. From week 3 until week 10 growers and young plant growers took a look in the greenhouses at the different Primula series. They did so both online and offline. Besides all colors of different series, there were comparisons with other products and technical trials.

Schoneveld Breeding Primula acaulis
Schoneveld Breeding is a pretty young, but fast growing, player in breeding Primula acaulis. One of the reasons for that is the easy cultivation of Primula acaulis Paradiso. This product is extremely reliable and available in a broad and very complete assortment.

Product with future
The main feature of Primula Paradiso is the evenly growth and compact plant shape. Next to that, it is a uniform product in growth and flowering within and between different colors. Remarkable is the minimum need for growth regulators combined with the excellent shelf life. Due to this, Primula Paradiso is a sustainable product with a great future ahead.

Primula Paradiso
During the open days, visitors could see all series on their best. For the early season there is Paradiso Early, followed by Paradiso Mid for the middle of the season. For the late season there is Paradiso Late. Paradiso Perola is a strong polyanthus-serie within the assortment. All series are available in bright colors. The plants are suitable for pot size 9-12 centimeter.

Improvements and new developments in Paradiso Mid
Schoneveld Breeding is a company known for its constant innovation. That means there are always new developments going on within different series.  Like the improvement of Paradiso Mid Yellow and Mid White. Both colors flower faster. Besides that, Mid Yellow has a darker leaf, while Mid White has a better plant shape. Besides that there is a new color in the assortment: Mid Lemon. This fresh color supplements the existing assortment and will replace the color Light Yellow.

Comparison trial
Schoneveld Breeding likes to offer added value. Therefore, we set up a comparison trial. In this, visitors could see Early, Mid, Late and Perola next to products from other breeders. In this way, a clear overview of different products on the market was available.

Technical trials
Besides that, there were technical trials for the open days. A main topic is the search for alternative growth regulators for Primula acaulis. Because Tilt (propiconazol) is not available anymore and less and less growth regulators are allowed, the need for other options grows. Schoneveld Breeding set up trials with both young plants and pot plants to investigate alternative solutions. More information about these trials is available through the Growing Support department.

Digital tour
Next to the commercial trials, comparison trials and technical trials, Schoneveld Breeding showed some experimental colors. Everyone who wants to look back digitally, can check out the video tour passing Paradiso Early and Paradiso Mid. There is also a digital trial with an overview in photos available passing Early, Mid and Late.

For more information:
Schoneveld Breeding


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