In addition to the many existing hydrangea varieties, PerlaNova developed a new concept: 'Fusion Hydrangea', special hydrangeas on a stem (pot size 21 cm) in various colors. "The 'Fusion Hydrangea' continues to color and flowers for no less than five months," says Carlo Hoogendoorn, who runs the company together with his brother Martijn and others.
Brothers Martijn en Carlo Hoogendoorn.
PerlaNova is a family business and is a grower and breeder of pot and cut hydrangeas. They produce the latest hydrangea cultivars on more than 5 hectares and are working hard in the field of product range renewal. For several years now, they have been marketing the newest and best varieties under their 'My Beautiful' label, explains Martijn, and one of their latest concepts is the 'Fusion Hydrangea.' The 'Fusion Hydrangea' brand was developed for PerlaNova in collaboration with KapiteinsVrouw (branding & design) and Product Management Royal FloraHolland.
Rich family of species
After years of (own) breeding, PerlaNova's 'Fusion Hydrangea' has a rich family of varieties and colors. "Because the hydrangeas really need them carefully and individually, with an eye to the environment, the quality can be described as very good throughout the chain as well as with the (end) consumer. This makes 'Fusion Hydrangea' not only reliable but also unique. The flower continues to color and blooms for no less than five months! In addition, the 'Fusion Hydrangea' is multifunctional. As a single-pitter, a dried flower in a vase, and later as a garden plant with several flower buds. That makes it a circular floricultural product."
The 'Fusion Hydrangea' on a stem is now available at PerlaNova.