For almost 30 years, Warsaw has hosted the greenest horticultural fair in Central and Eastern Europe. Founded in 1993, ‘Green is Life’ began its mission to popularize nursery stock – trees, shrubs, perennials, climbers – and consequently continues to do so. At the same time, its organizers – the Polish Nurserymen’s Association and the Agencja Promocji Zieleni – adapt the event’s formula to the dynamically changing situation of the industry and its sister sectors, by widening the circle of participants and recipients.
The 29th International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND will be held on September 1-3, 2022, in its traditional location that is the EXPO XXI Warszawa. Its motto ‘Naturally!’ has double meaning in Polish but undoubtedly refers to nature. The fair will feature more than 150 exhibitors from 9 countries, who will present plants primarily, but also many other products typical of the horticultural and garden industry. Visitors will be provided with an interesting program of events accompanying the exhibition.
Valuable live contacts
After the pandemic restrictions, the role of face-to-face meetings – with business partners or consumers – has considerably increased.
- The last two years have redefined the profile of customers within the green industry. This requires renewing both B2B and B2C relations, for which ‘Green is Life’ is perfectly suited – emphasizes the director of the exhibition Joanna Filipczak.
Diverse range of products, focus on plants
156 exhibitors from 9 countries (besides Poland, these are: Belgium, Denmark, France, Germany, Italy, Lithuania, the Netherlands and the USA) will present a diverse range of products as well as services. As many as 64.3% of exhibitors will show plant material – mainly nursery stock. Other exhibits to be expected at the International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND 2022 are: seeds, flower bulbs, balcony and bedding plants, Christmas trees, cut flowers, potted plants, florist accessories, substrates, fertilizers, plant protection products, tools, machinery, nursery and landscaping technologies, pots, packaging, labels, transport and logistics, decorative articles, ceramics, landscaping items, furniture, pavements, sales support, computer programs, books, magazines.
‘Green is Life’ – strong brand
- ‘Green is Life’ is a unique exhibition, Joanna Filipczak says with conviction. - In this part of Europe only here you can see such a rich assortment of quality plants for gardens and green spaces. Everything – in its full beauty, during the growing season.
The director of the fair also draws attention to the established position of the event, built gradually from scratch by nurserymen, which has eventually led to ‘Green is Life’s’ widespread recognition. - Thanks to the Polish Nurserymen Association’s strategy and reputation, ‘Green is Life’ has remained stable for almost thirty years, despite global and local turbulences, dynamic and unexpected changes, and amidst the unpredictability of the present times, Joanna Filipczak adds.
Novelties – the lifeblood of the industry
New plant cultivars and new products always attract the special interest of visitors as well as journalists, bloggers, influencers, etc. Novelties make up the main theme of the final reports on the event or the social media posts shared by viewers.
In accordance with this principle, the Plant Novelties Competition has become an integral part of the exhibition ‘Green is Life’ and has gained a well-deserved prestige. It distinguishes this fair from other industry events and strengthens its marketing drive.
In 2022, more than 30 new cultivars have been submitted to the evaluation. Which of them will earn gold, silver, bronze? It will be announced on September 1. As usual, the presentation of medalists and other entries will be located at the central point of the fair and will not be missed by anyone.
Studio ‘Green is Life’
Last year marked the successful debut of the Exhibition Studio ‘Green is Life’, which broadcast live from the EXPO. The broadcasts were also available on the Internet after the show. The studio will be back in 2022!
Professional knowledge – added value
A special program for professionals is an important part of the Exhibition GREEN IS LIFE & FLOWER EXPO POLAND. The seminar KNOWLEDGE FOR TRADE AND PRODUCERS, to be held on September 1, will present, among other topics, contemporary business models. Erwin Meier-Honegger, a top Swiss expert on retail trade, will talk about managing garden centers in the digital era. Company owners – whether involved in production or sales – will be interested in the subject of handing over the business to successors, which will be dealt with by Paweł Nowak of the National Chamber of Succession Advisors.
The GREEN CITY CONFERENCE, scheduled for September 2 and intended for landscape architects, contractors as well as municipal officials, will focus on the issues raised by the exhibition’s slogan ‘Naturally!’. Are we able to minimize the interference with the established ecosystems? How do we make use of the land’s potential when designing urban greenery? How to reconcile our sense of aesthetics with the naturalness of weeds and other ‘ordinary’ plants? The topic ‘Natural plantings based on dynamic ecosystems and land’s potential’ will be discussed by a representative of the (Polish) Landscape Architecture Association, Katarzyna Kobierska. The debate of experts, entitled ‘Preparation of the investment process – investor, designer, contractor’ – in which representatives of the three segments of greenery projects implementation will try to jointly diagnose the problems and challenges relating to this proces – promises to be very interesting.
The conference’s special guest speaker, in its part connected with the EU campaign ‘More Green Cities for Europe’ (Green Cities Europe), will be Martha Schwartz. This world-famous American landscape architect and an ardent campaigner for the use of greenery as a mitigating factor for climate change will talk about ‘Cities of the future and the urban landscape.’
‘Garden Meetings’ for consumers
The general public, which is invited to come to the exhibition on September 3, will also be offered an attractive additional program of accompanying events, under the title ‘Garden Meetings’. These will include lectures and presentations that provide practical knowledge, as well as expert advice intended for garden owners and plant lovers.
During the three days all visitors will be able to take advantage of the commercial offer of the plant fair (in the outdoor area of the fair) – with rarities and quality nursery stock straight from the growers.
For more information:
Green is life
www.greenislife.pl