US (NY): Growing connections one flower at a time

Local florist Amanda Perretta harvests all these delights and more in her dream job at Heart and Soil. The Newburgh-based floral design company where she works is famous for its locally grown, organic, sustainable arrangements and naturalistic style. 

The designs, Perretta said, “look like they just emerged from nature.“

Today she journeys throughout the Hudson Valley and beyond, bringing beauty to weddings and other events. But just a couple of years ago, Perretta was in a completely different situation. After she spent over a decade as a professional hair stylist, the lockdown completely shut her industry down. 

“The pandemic really gave me that opportunity to see clearly and have extra time to focus on other things that interest me,” she said. “I’ve always had a passion for floral design and a high respect for flowers, but I only ever thought that I could do hair.” 

What happened next was a case study on how to pursue a passion to the fullest.

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