Which color and theme worlds are trending in Christmas decorations this year? And what was particularly in demand in this second exceptional pandemic year without a chance of visiting the leading international trade fair for festive and seasonal decorations? International Christmasworld exhibitors reveal their insights.
"hearted+minimal," "mystic+originate," and "local+vital" - are the names of the three major trend worlds for the coming festive season this year, developed by the style bureau Bora.Herke.Palmisano, on behalf of Christmasworld. Here, "hearted+minimal" stands for the conscious use of resources and brings natural materials to the fore with light colors and fine products. "mystic+originate" blurs reality and imagination and delves into natural yet surreal worlds. "local+vital," on the other hand, creates closeness through local products and distinctive design and brings cheerfulness through striking colors. What all three style worlds have in common is that sustainability, durability, and a return to tradition are increasingly coming to the fore in festive decorations. These aspects are reflected in the product selection and the general trend statements for 2022+.
Three style worlds that show the upcoming colors, materials, inspirations, and styles for 2022 and offer retailers a wide range of design options. But what was ordered particularly well in the second Corona exception year? What will be increasingly found in stationary and online retail in a few weeks? A few selected exhibitors share their opinions on this.
Clean look like hearted+minimal
Subtle colors define hearted+minimal. The neutral range is dominated by a light grey-white, medium grey, and deep black. In the cool range, a Nordic blue, frosty mint, and wintry green. The warm color range starts with gold, followed by soft maple and mild rosé. The materials used include bio-based and biodegradable materials, paper, and algae, as well as durable natural materials such as wood and stone. Glass adds a filigree touch, as do floral motifs and accents in gold and brass. Shiny decorations and fragrant beeswax give candles a romantic touch.
This clean, reduced look thus perfectly showcases sustainable, natural products and particularly attracts people who are becoming more mindful when shopping and questioning the origins, manufacturing conditions, and materials of the products on offer. And this increasingly applies to festive decorations as well, whether ribbons made of organic cotton, vegan candles, Christmas tree stand made of recycled plastic waste, or spectacular light decorations for city centers made of biodegradable sugar cane - the demand for these products is growing.
Exhibitor Vivant Decorations from the Netherlands sums it up nicely: "On the one hand, nature plays a major role this winter as a source of inspiration for designs and patterns inspired by natural textures and surfaces - such as corals, mushrooms, sponges, honeycomb structures, shells, leaves or dried flowers. On the other hand, the issue of sustainability is becoming increasingly important. We try to extend the life cycle and usability of products through recycling and upcycling. We turn leftovers into something useful and beautiful at the same time. The sales figures show that articles that support the well-being of nature are well received," confirms Doreen Lortye from Vivant Decorations. Examples are ribbons made of 100 percent cotton with catchy texts like "Handmade" or "Hohoho," jute cords with wooden beads and brass bells, and handmade winter pendants with winter-inspired gold print, or the reusable Lucente gift boxes.
Elegant look like mystic+originate
mystic+originate: Creamy white, silvery grey, and dark grey form the neutral range of colors. Violet, petrol, and a powdery shade of violet determine the cool colors, while a mossy green, warm light brown, and strong earthy brown represent the warm range. Patterns and materials that could have come from nature dominate the picture - such as alienated stone grains, crystalline shapes, blurred patterns as well as shimmering points of light. Diverse glass art with color effects and inclusions characterize the product spectrum just as much as glamorously printed wrapping paper. Olfactory stimuli also play a major role, for example, with scented papers or perfumed candles. Colorful look like local+vital
local+vital: In this trend, the tones are powerful and show off graphic shapes as well as individual motifs. Light porcelain, rich beige, and black are found in the neutral range. In the cool range, milky nuances of May green and lime are juxtaposed with a strong azure blue. Ochre, urban red, and strong signal red characterize the warm color range. Illustrative motifs and graphic patterns dominate the surfaces of the materials. Moving waves, dot motifs, and high-contrast drawings convey a positive and sweeping expression. Traditional objects, hand-painted Christmas decorations, and stationery are staged with folklore patterns.
A colorful look seems to be the faithful crisis companion because what is now increasingly in demand are the traditional Christmas colors and above all candles in all variations. This year in a twisted form particularly graceful or spherical with a smooth shiny surface as at Graziani.
For more information: 
Messe Frankfurt
www.messefrankfurt.com