Most people are familiar with the flower industry in Ecuador—or at least that's what we're led to believe. But what and how exactly is the flower industry in Ecuador?

In this episode of The Bloom Show, let's find out more about the Ecuadorian Flower Sector, about the Expo Flor Ecuador 2022 convention, when and how it started, and what makes this event different than other conventions. Alejandro Martinez, the Executive President of Expoflores also joins.