The year 2022 is a special year for Dynaplant. This year marks the company's 20th anniversary, and a change of management has taken place. Founders Martin van der Lugt and Peter Varekamp step down and make way for Ruben van der Lugt and Dietrick Hanemaaijer.
Ruben van der Lugt, Dietrick Hanemaaijer, Martin van der Lugt and Peter Varekamp
Dynaplant was originally a company with several families at the helm. Instead of the traditional transfer from family to family, Dynaplant is actually looking for fresh blood, which is now being realized with Dietrick joining. "This way of business transfer is something you don't see much in greenhouse farming yet, but we like to create space to build the future together with refreshing insights. Moreover, this keeps our company dynamic," Ruben van der Lugt says.
Craftsmanship is mastery
Dynaplant has built a name for itself in Calla and Clivia cultivation over the past 20 years. Looking towards the future, they want to broaden the range with more special indoor plants. An example of this is the Monstera, which has been part of the range for two years. Two more plants will be added in the short term.
Growing these plants requires a lot of skill, of which there is plenty at Dynaplant. "We are constantly looking to unravel nature, develop unique selection programs, and improve crops. This is how we put our knowledge to optimal use and allow these special plants to blossom into valuable plants for consumers," says Dietrick Hanemaaijer.
Plants with personality
The new course is all about growing Plants with Personality. What these plants all have in common is that they are not six and half a dozen but are truly special, and each has its own character. The plants are not in the top five when it comes to supply volumes, but all the more so when it comes to their unique appearance, something consumers will certainly notice. Dietrick: "We see that in the last few decades, many suppliers of such products have dropped out. For instance, it is a rarity to offer Clivias anymore, but we remain committed to that. A varied and diverse plant range with character; that's what we believe in!"