Syngenta Flowers: The market is constantly looking for new, high-quality products

In recent years, Syngenta has successively launched a number of "XDR" series with genetic disease resistance, such as the periwinkle and African impatiens, which not only bring new varieties to the market but also make planting and application more worry-free. The launch of the new series of large-flowered begonias complements Syngenta's vacancy in landscape large-flowered begonias. This series has vigorous growth, strong branching, and strong adaptability and is the first choice for the landscape. The richer Begonia series provides customers with comprehensive choices. The "Hot Air Balloon" series of zinnia has the largest and most double-petaled full flowers on the market, which is comparable to the large-flowered zinnia. It has excellent ground planting performance and resistance to powdery mildew. It is a new star of the zinnia family. Also, other series of products are outstanding with their excellent product performance. "In China, Syngenta Flowers has cooperated with large domestic seedling merchants such as Shanghai Yuanyi, Guangdong Weisheng, Dahan, Beijing Florascape, and Yihua Horticulture, and after a series of varieties screening and trial planting, new and excellent products have been selected to China," said Ding Ying, the Marketing Department of Syngenta Flowers.

Blossoming Zinnia "Hot Air Balloon"

"European flower market consumption is mainly home gardening, and there are certain differences in application forms and product preferences from China. In addition, due to the limited land area of ​​the Netherlands, the yield per unit area is very much considered when conducting greenhouse production, and varieties with more compact plant types will be desired. Moreover, due to the high requirements for environmental protection in Europe and strict restrictions on the use of chemical fertilizers and pesticides, disease-resistance breeding will be the trend. Syngenta Flower's products are mainly grass flowers, and 90% of them are used in municipal projects at the current stage in China, such as road flower boxes and flower beds. In the past, the flowers used for municipal engineering were relatively simple, but now the varieties and colors are more and more abundant, and the market is constantly looking for new varieties. At the same time, with the improvement of consumption levels and the younger consumer groups, the proportion of home gardening will gradually increase. As the world's leading breeding company, Syngenta will continue to devote itself to cultivating new and excellent flower varieties and injecting new energy into the market.

Periwinkle "Flaming God of War"

"For example, our geranium cooperates with Beijing Florascape, and its market is doing well. The variety is heat-tolerant, branching well, rich in color, and has a long flowering period, making it a good choice for municipal projects. Geranium is also popular among home gardeners. Household consumption prefers varieties with light and elegant colors, such as soft pink is very popular."

"Blasts Sunshine" is our new generation of interspecific hybrid sunflowers, with super strong branching, continuous flowering, and high resistance to white powder, very suitable for potted plants and landscape applications. This cultivar is an interspecific hybrid clone with medium-sized yellow flowers, large blooms, and blooms for up to three months. It can bring a continual golden glow throughout the season for a continual joyful experience.

Super Sunflower "Blasts Sunshine"

Bellflower "Spring Bell"

We often visit our customers' bases to understand their needs and product performance. The breeding of the products is done in Europe, and the performance will be different overseas and domestically, affected by the microclimate, which requires constant feedback and adjustments. In addition, due to the vast territory of China, the local climate of each place is different, and the selection and expectations of flowers are different. When we launch a new product in the market, we have to select customers for a large number of performance adaptations.

For more information:
Syngenta Flowers
Email: kathy.ding@syngenta.com 
https://www.syngentaflowers.com/


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