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Danziger celebrates the beauty of nature at InnovationFest events

Growing in tune with nature for 2024

Nature gives us the beauty of colorful blooms, brings a sense of calm to our chaotic lives, and offers a reason to connect to the world around us. 2024 is a celebration of that beauty and the innovative ways Danziger works in tune with nature to help growers share flowers throughout the world.

Join in the celebration and kick off your 2024 season at Danziger's InnovationFest. You're invited to travel to Israel to experience all the new genetics and creative programs in person and participate in several inspirational virtual events that showcase Danziger's mission to bring the beauty of nature to your customers. "The last few years saw record numbers of homeowners turning to gardening," says deputy CEO Ori Danziger. "Our goal as an industry is to keep those gardeners engaged. For 2024, Danziger's new genetics and programs give gardeners a reason to connect to nature and a reminder of all the wonderful benefits growing can give."

Danziger is also in sync with the needs of growers, providing the ability to do more with less. The breeders work in harmony with nature to create varieties that require fewer interventions, including lower PGR use, limited heating requirements, and in general, less hassle for the grower. All without sacrificing the performance and eye-catching wow factor at retail.

Virtual events
Join Danziger on October 27th for an inspirational webinar on Navigating the New Consumer. This TED-talk-style discussion will deliver valuable information on inspiring consumers at retail, reaching more customers with social media, and understanding consumer trends. Click here for more information and to sign up for the European webinar. 

Virtual presentations
Schedule a virtual meeting with your Danziger representative to receive a one-on-one tour of the 2024 varieties and new marketing ideas. You'll also review programs that fit your specific needs and experience the difference flexible and personalized customer service can make to your business. Click here to meet them.  

Live event in Israel, November 6th - December 1st
Danziger will be happy to host you in person. Plan a visit here.  

Visit Danziger's R&D center in Israel to experience innovative genetics in person. This year's event will include a tour of all the new varieties with eye-catching displays to engage your customers and the end consumer. You'll see how nature inspires technology-driven breeding, how the location naturally drives heat tolerance, and how creativity develops standout varieties home gardeners want to include in their gardens. Danziger will also be highlighting Danziger's DuraBella combination program, Danziger perennials, and all-new categories, including:

Garden to vase
Bringing the outdoors in just got easier. The new Garden to Vase program offers trialed and tested flower varieties from Danziger's world-class cut flower genetics that are perfect for cutting and creating beautiful bouquets. This program makes it easy for growers to provide home gardeners with the satisfaction of growing, nurturing, and harvesting cut flowers. With Garden to Vase, it's easy to Grow. Cut. Enjoy. Repeat.

The "WOW Factor" squad checks all the boxes. These are the show-stopping varieties that grab your immediate attention and are truly eye-catching at retail. A few of these beauties are Danziger's Petunia CASCADIAS Vibrant Pink, new for 24, Salvia farinacea SALLYFUN Blue Lagoon, Craspedia GOLF Beauty Improved, and more. These plants are distinctive due to their spectacular colors, special patterns, flower abundance, and unique appearance. This is what makes them stand out from the rest.

DuraBella combination program
Danziger is bringing 11 stunning new DuraBella combinations to growers in 2024. Taking a cue from nature's preferred growing process, these two- and three-plant combos just fit better in the basket. More room and less crowding mean DuraBella combos require less water and have increased longevity in the garden center and for the end consumer. Even though they require fewer inputs, they finish in the same amount of time as a traditional six- or nine-liner planting, saving growers time and money. Best of all, they feature varieties that play well together, growing to create long-lasting, premium hanging baskets and container combos.

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